The Vino Zero Approach to Inclusive Hospitality: Redefining the Non-Alcoholic Wine Experience
- Fiona Graham
- Aug 25
- 4 min read
In traditional hospitality, alcohol often takes centre stage. Drinks lists are shaped around it, celebrations framed by it, and participation often seems to depend on whether you say yes to a glass. But at Vino Zero, we believe there's a better way. One where experience isn't dependent on ABV, and choice isn't limited by the decision to drink or not.
We started Vino Zero because we saw first-hand how non-drinkers were being left out. Whether sober, sober, curious, pregnant, pacing themselves, driving home or simply not in the mood, too often, these guests are made to feel like an afterthought. That's not good enough. And it's certainly not hospitality.
Our approach is different. We're here to make no and low alcohol choices not just available, but celebrated. Because we believe the best hospitality includes everyone.
Why Inclusive Hospitality Needs a Rethink
At its core, hospitality is about welcoming people. All people. But for decades, venues have focused their efforts and creativity on alcoholic options, often leaving non-drinkers with a lonely orange juice or a sugary soda.
The reality is, modern customers are changing. Mindful drinking, alcohol moderation, and sober lifestyles are all on the rise. And while there's been incredible innovation in food to support dietary inclusivity, drinks menus have been slower to catch up.
Inclusive hospitality means considering those who choose not to drink, and doing so with the same care, creativity and respect as anyone else. That's where we come in.
What Inclusive Hospitality Looks Like (to Us)
For us, inclusive hospitality is practical, purposeful, and human. It means:
Non-alcoholic wine on the menu that feels like it belongs there, not as a token gesture
Staff trained to understand and serve dealcoholised wine with confidence
Events and weddings where everyone can toast, regardless of their drink
Hospitality teams that consider inclusion part of their brand, not just an add-on
We know that for many businesses, serving great non-alcoholic wine is a gap they want to fill but don’t know how. We support them through that journey, offering not just wine, but education, tasting, and partnership.
Because when you serve better, you serve everyone.
Our Story: People First, Always
We founded Vino Zero as best friends and business partners, but also from personal experience.
While one of us (Alex) was deep in WSET training and diving into the world of fine wine, the other (Fiona) was beginning a personal journey of living alcohol-free. What we both saw, from opposite sides of the wine world, was how poorly non-drinkers were being served.
Menus didn’t reflect real choice. Venues didn’t offer alternatives that matched the quality of their regular wine list. And most of all, people who weren’t drinking often felt excluded from the very culture of sharing and celebration that wine is supposed to bring.
So we decided to do something about it.
Vino Zero was built around the belief that wine is about people. And people deserve to be included.
What We Offer: More Than Just Wine
We're not just a supplier. We're your non-alc partner. That means:
Wholesale Solutions:
We work with restaurants, bars, hotels, and retailers across the UK to create bespoke alcohol-free wine ranges. From classic Sauvignon Blancs to celebratory sparkling rosé, every bottle is carefully selected, professionally tasted and dealcoholised with expertise.
Retail - Enjoy at Home:
Our full collection of non-alcoholic wines is available for purchase directly through our online shop. Whether you're discovering alcohol-free for the first time or looking to restock your favourites, we've made it easy. Browse bundles, explore bestsellers, and get access to exclusive discounts and early releases through the Vino Zero Membership.
Training & Tastings:
Great service starts with confidence. That’s why we offer training, tasting events and onboarding for trade customers, because wine knowledge shouldn’t stop with ABV.
Events & Collaborations:
Weddings, networking nights, corporate parties or pop-up events, we supply venues and planners with premium non-alcoholic wines that look, feel and taste like something worth celebrating.
Workshops & Education:
We regularly run public and private workshops to help people learn about the world of non-alc. From how dealcoholised wines are made to guided tastings across regions and styles, these are immersive, fun, and welcoming.
Challenging the Myths About Non-Alcoholic Wine
Still think alcohol-free wine is just grape juice in disguise? We get it, so many early options were underwhelming. But things have changed.
The wines we stock are produced using proper winemaking methods, then dealcoholised using advanced techniques that preserve structure, aroma, and character. That means real wines made by real winemakers, simply without the alcohol.
Some of our most-loved bottles include:
Why This Matters
Inclusion isn’t just about having a few options. It’s about creating a space where everyone feels welcome, seen, and able to participate fully. At Vino Zero, we believe that happens when drinks lists reflect the same level of care, regardless of the ABV.
Because no one should have to choose between participation and their personal values.
Whether you're a customer looking for wines that support your lifestyle, or a venue ready to build a better drinks list, we’re here to help.
Together, we can raise the bar for what hospitality means.
Contact Us to start the conversation.
Browse Our Full Collection to find your new favourite.
And if you’re planning an event or exploring non-alc for your team or venue, don’t hesitate to reach out.
We’re here for inclusion. We’re here for choice. We’re here for better wine, for
everyone.
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