🥂 Non-Alc Takes the Main Stage: Vino Zero at Glastonbury & Silverstone
- Fiona Graham
- 2 days ago
- 3 min read
This summer, Vino Zero brought non-alcoholic wine to the heart of two of the UK’s most iconic experiences: Glastonbury Festival and the British Grand Prix at Silverstone. Not as a token option or hidden wellness add-on — but proudly, front and centre.
From poolside parties in luxury camps to trackside hospitality lounges, we poured glasses of premium alcohol-free wine for thousands of guests, proving one thing:
Non-alc wine isn’t a compromise — it’s a celebration.
Glastonbury: Festival Freedom, Elevated
Nestled within the luxurious world of The Pop-Up Hotel, our wines flowed alongside spa treatments, DJ sets, and candlelit dinners. This wasn’t muddy fields and mystery punch — it was boutique hospitality with a clear mind.
Guests joined us for tastings, sipped Vino Zero poolside, and celebrated without the next-day fog. For many, it was the first time they’d tasted a non-alc wine that felt worthy of the moment.
“Guests looked at the glass, tasted it, and said: ‘Wait — this is non-alcoholic?’ That reaction never gets old.”
Silverstone: Where Luxury Meets Performance
At the Formula 1 Grand Prix, we stepped into another first — pouring Vino Zero inside the only hotel located within the Silverstone circuit. From the pit lane to the spa terrace, our wines were served in premium hospitality suites and wellness lounges, toasting victories and recharging bodies.
Whether guests were celebrating trackside or winding down post-race, Vino Zero offered something elegant, grown-up, and refreshing — without the alcohol.
Three Lessons We Learned
1. You Have to Muscle Your Way In
Just being present isn’t enough. Unless we clearly positioned ourselves as a premium option, we risked being overlooked. Once we stepped in — training staff, leading tastings, and telling our story — guests started to get it. We had to show up boldly.
2. People Care About Choice
It’s not just about having an alternative — it’s about being considered. When guests were offered Vino Zero with intention, it changed how they felt: respected, included, and part of the moment.
3. Curiosity Is High, But Tasting Is Everything
People were intrigued — but often sceptical. The turning point? The taste. Once they tried it, minds changed. Palates were surprised. Rituals were redefined. Because adult drinks for adult occasions should include everyone.
Things We Loved
Bringing Non-Alc to Unexpected Spaces
There’s something powerful about pouring a premium non-alcoholic wine in a place people don’t expect it — a luxury spa, a racetrack, a private party tent. We weren’t there to fill a gap. We were there to set a new standard.
Leveling the Playing Field
We didn’t whisper our way in — we stepped into the spotlight. And it worked. We showed that non-alcoholic wine deserves a place at the top table. Equal in quality. Equal in celebration. No apologies needed.
“We weren’t the alternative. We were part of the main event.”
What’s Next: Bigger Partnerships, Deeper Impact
This summer proved what we’ve always believed: non-alcoholic wine has earned its place at the heart of premium experiences.
We move forward with bigger partnerships than ever before, and we’re leaning harder into the intersection of wellness, celebration, and conscious luxury. From curated events to hospitality collaborations, Vino Zero is here to toast life’s best moments — no alcohol required.
Partnership Shout-Outs
We couldn’t have done it alone. A heartfelt thank-you to every partner, collaborator, and team that helped bring this vision to life.
Wellness & Lifestyle
Body Brilliant – for bringing energy, innovation, and world-class recovery experiences to every space we shared.
Slomo Wellbeing – for grounding the experience with calm, intention, and clarity.
Devonia Water – sustainable hydration, beautifully delivered.
Doodeye Wear – next-level festival fashion with purpose and personality.
Content & Creative
Tom Carder Media – for capturing the spirit of the events with absolute brilliance. Your visuals told the story better than words ever could.
Non-Alcoholic Wine Stars
DIVIN – Loire Valley elegance in a glass.
Bolle – summer sparkle that shines solo or in a spritz.
Zeno – bold, vibrant, and always crowd-pleasing.
Moderato – refined, refreshing, and full of French charm.
Hospitality Excellence
The Pop-Up Hotel bar and waiting team – for being the heartbeat of our pour strategy. You helped every glass find the right guest.
Optima One – for bringing a new standard of professionalism and support across the board.
Together, we’re not just pouring drinks — we’re building a culture. One where choice is celebrated, wellness is embraced, and every guest feels included.
No alcohol. No compromise. Just beautifully made wine — for every celebration.
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